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1

The Influence of Spokespersons in Altering a Product's Gender Image: Implications for Advertising Effectiveness

Debevec, Kathleen, Iyer, Easwar

Journal:

Journal of Advertising

Year:

1986

Language:

english

File:

PDF, 1.76 MB

english, 1986

2

Self-Referent Processing in Perceptions of Verbal and Visual Commercial Information

Kathleen Debevec, Jean B. Romeo

Journal:

Journal of Consumer Psychology

Year:

1992

Language:

english

File:

PDF, 988 KB

english, 1992

3

“If You've Seen One, You've Seen Them All!” Are Young Millennials the Same Worldwide?

Schewe, Charles D., Debevec, Kathleen, Madden, Thomas J., Diamond, William D., Parment, Anders, Murphy, Andrew

Journal:

Journal of International Consumer Marketing

Year:

2013

Language:

english

File:

PDF, 177 KB

english, 2013

4

Are today's Millennials splintering into a new generational cohort? Maybe!

Debevec, Kathleen, Schewe, Charles D., Madden, Thomas J., Diamond, William D.

Journal:

Journal of Consumer Behaviour

Year:

2013

Language:

english

File:

PDF, 154 KB

english, 2013

5

Self-Referent Processing in Perceptions of Verbal and Visual Commercial Information

Kathleen Debevec and Jean B. Romeo

Journal:

Journal of Consumer Psychology

Year:

1992

Language:

english

File:

PDF, 382 KB

english, 1992

6

The Influence of Spokespersons in Altering a Product's Gender Image: Implications for Advertising Effectiveness

Kathleen Debevec and Easwar Iyer

Journal:

Journal of Advertising

Year:

1986

Language:

english

File:

PDF, 2.05 MB

english, 1986

7

Social smokers: Smoking motivations, behavior, vulnerability, and responses to antismoking advertising

Kathleen Debevec, William D. Diamond

Journal:

Journal of Consumer Behaviour

Year:

2012

Language:

english

File:

PDF, 207 KB

english, 2012

8

Self-referencing as a mediator of the effectiveness of sex-role portrayals in advertising

Kathleen Debevec, Easwar Iyer

Journal:

Psychology and Marketing

Year:

1988

Language:

english

File:

PDF, 755 KB

english, 1988

9

Self-Referencing Measurement in Persuasive Communications

Debevec, Kathleen

Journal:

Psychological Reports

Year:

1995

Language:

english

File:

PDF, 82 KB

english, 1995

10

Origin of rumor and tone of message in rumor quelling strategies

Easwar S. Iyer, Kathleen Debevec

Journal:

Psychology and Marketing

Year:

1991

Language:

english

File:

PDF, 800 KB

english, 1991

11

Differentiating advertising for a technological innovation: What the consumer knows matters

Meyers, Patricia W., Debevec, Kathleen

Journal:

The Journal of High Technology Management Research

Year:

1992

Language:

english

File:

PDF, 1.41 MB

english, 1992

12

PHYSICAL ATTRACTIVENESS, MESSAGE EVALUATION, AND COMPLIANCE: A STRUCTURAL EXAMINATION

DEBEVEC, KATHLEEN, MADDEN, THOMAS J., KERNAN, JEROME B.

Journal:

Psychological Reports

Year:

1986

Language:

english

File:

PDF, 202 KB

english, 1986

13

Learning Strategies and Performance In a Technology Integrated Classroom

Debevec, Kathleen, Shih, Mei-Yau, Kashyap, Vishal

Journal:

Journal of Research on Technology in Education

Year:

2006

Language:

english

File:

PDF, 939 KB

english, 2006

14

The positive effects of explaining the underlying mechanisms (how it works) when promoting healthy behaviors

Pettinico, George, Debevec, Kathleen

Journal:

Health Marketing Quarterly

Year:

2020

File:

PDF, 1.62 MB

2020